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FEATURES
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Valencia Terrace
Irwin PancakeArchitects deliversa community ofupscale rentalunits with an array of amenities.
By Kristen Eichenmuller
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32
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Del Webb Profile
Three active-adultcommunities helphomeowners savemore money withthe option of hightech solar systems.
By Kristen Eichenmuller
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Shady Grove
Robert HideyArtichectscombines authenticarchictecture andaffordiblity, makingShady Grove a primeexample for activeadult developments.
By Barbara Pressman
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Product Showcase
From kitchens andbathrooms to otherhousehold features,these products offerhomeowners theconvenience and efficiency desired.
By Kimberly Gomes
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50
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50+ Five
Presenting fiveproducts thatserve the senior population.
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DEPARTMENTS
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12
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News
The latest news, facts and research for builders and developers of 50+ communities. |
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Welcome to the World of Green
The growing adoption of eco-friendly buildingfundamentals and LEED-home rating systems gives 50+ builders a push toward a greener future.
By Annie Gerard
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18
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The Do’s and Don’ts of Marketing
When striving to meet a development’s selling potential,it becomes the marketing sector’s duty to utilize appealing phrases and signifiers known to attract the 50+ population.
By Susan Sirota
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Must-Know Design Tips for 2010
The coming year’s homebuilding design trends revolvearound and cater to the desires of the modern and environmentally aware 50-plus buyer.
By Doris Pearlman
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Research on Demographic Trends
Besides a projected decrease in home appreciation andhomeownership, the ULI reports four major demographic waves for the decade.
By Trish Riggs
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NAHB’s 50+ Housing Council
Research reveals that the 50-plus buyer desirestechnologically-savvy homes, green features and homes with a smaller footprint.
By Ann Marie Moriarty and Timothy Ahern
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