2008 Brand Survey

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editors notes
       

In compiling the pages of this publication, one thing becomes certain: This market crunch has done nothing to slow the progressive ingenuity of the industry.

 

New projects are finding ways to break ground every day. Industry professionals from all around the country are networking fresh ideas about this

 

by raising the bar on accessibility and comfort. The Tesoro Senior Apartments, found on page 34, are a good example of universal design integrated into a cozy community. Our featured assisted living project, Judson Park by American Baptist Homes of the West, is committed to providing quality care and service to their residents

On the other end of the spectrum, resort living remains a popular option for many active adults. Take a look at the Resort-Style Living Profile and see how La Costa Glen is providing those 62 and older with safety and comfort in the picturesque hills outside San Diego. For active adults looking for the finest amenities, the Carlsbad resort provides beautifully.

 

So while the market continues to squeeze us all, some tighten while others expand. To accommodate these diverse needs, positive change continues to rise from the ground up.

 

 

Best,

Darren Davis
Editor
ddavis@penpubinc.com

decidedly pinched economic environment. The practice is adapting to accommodate changing needs, and the projects and editorials featured in this issue are just a small example of that fact.


One such adaptation is a shift towards the thrifty 2nd homebuyer. As financial practicality takes center stage, affordable senior housing projects have been given the spotlight as a viable destination for new empty nesters. Opposed to market-rate homes, affordable living projects are not as affected by a potential buyer’s inability to sell their current home. City developers are building new and exciting communities around these projects. The bland connotation of “affordable” is now being made irrelevant.

 

As these new housing projects come to fruition, senior apartment and assisted living developers have looked to set themselves apart

 

As a wise publisher once said, building is a verb; it’s important to remember that homes are still being built and those homes need