2008 Brand Survey

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publisher notes
       

Hello 50+ Builder readers, in print and online.

 

My name is Morgan Moore and I am an Assistant Editor here at Peninsula Publishing, working hard with the rest of the staff to produce these great magazines for your information and enjoyment.
 

10 percent in 2010 which means that being “green” is no longer a differentiator, but a point of entry. 82% of Boomers are cutting back on lifestyle choices; most Boomers say the market crisis will force the delay of retirement by at least five years creating businesses to cater to the working mature consumer. 50% of all Boomers are raising one or more young children and/or providing primary support for the elderly.

 

Your product needs to be flexible to accommodate a household in flux. About three-quarters of moves for the population 65+ are within the same state which means that retirement destinations are closer to existing family and friends.

 

Special thanks to Mary Brown for her support and expertise in this area. A copy of this report can be obtained by contacting me via email mmoore@penpubinc.com . Look for more of these statistics in the forthcoming IBS issue of the magazine.

 

I hope you enjoy this issue, please contact us if you have a project or products specifically for the mature market.

 

 

Best Wishes,
Morgan Moore
Assistant Editor
mmoore@penpubinc.com

I am pleased to be invited to be guest publisher for this issue of 50+ Builder because I want to share some compelling and interesting information compiled by Mary Brown and her colleagues at JWT Boom in San Francisco, about mature market trends and their impact on 50+ housing.

 

Almost half of the female 50+ population is single, which represents the fastest-growing segment for home-buying, and the second-largest home-buying group after married couples. Baby Boomers make up the Web’s largest constituency; accounting for fully one-third of the 195.3 million Web users in the U.S. so businesses should make sure their media strategy connects with this new wired mature consumer.

 

The green segment of the construction industry is expected to climb from 2 percent of all housing starts in 2005 to between 5 and