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Hello 50+ Builder readers, in print and
online.
My name is Morgan Moore and I am
an Assistant Editor here at Peninsula
Publishing, working hard with the rest of
the staff to produce these great magazines
for your information and enjoyment. |
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10 percent in 2010 which means that being “green” is no longer a
differentiator, but a point of entry. 82% of Boomers are cutting back
on lifestyle choices; most Boomers say the market crisis will force the
delay of retirement by at least five years creating businesses to cater
to the working mature consumer. 50% of all Boomers are raising one
or more young children and/or providing primary support for the
elderly.
Your product needs to be flexible to accommodate a household
in flux. About three-quarters of moves for the population 65+ are
within the same state which means that retirement destinations are
closer to existing family and friends.
Special thanks to Mary Brown for her support and expertise in
this area. A copy of this report can be obtained by contacting me via
email mmoore@penpubinc.com . Look for more of these statistics in
the forthcoming IBS issue of the magazine.
I hope you enjoy this issue, please contact us if you have a project
or products specifically for the mature market.
Best Wishes,
Morgan Moore
Assistant Editor
mmoore@penpubinc.com |
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I am pleased to be invited to be guest
publisher for this issue of 50+ Builder
because I want to share some compelling
and interesting information compiled by Mary Brown and her
colleagues at JWT Boom in San Francisco, about mature market
trends and their impact on 50+ housing.
Almost half of the female 50+ population is single, which
represents the fastest-growing segment for home-buying, and the
second-largest home-buying group after married couples. Baby
Boomers make up the Web’s largest constituency; accounting
for fully one-third of the 195.3 million Web users in the U.S. so
businesses should make sure their media strategy connects with this
new wired mature consumer.
The green segment of the construction industry is expected to
climb from 2 percent of all housing starts in 2005 to between 5 and
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